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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.



Story Collection

stories_t_first choice credit union

Reducing Food Insecurity in Our Community

Mar 01, 2018
  • Community Partnerships
We are invested in meeting the needs of our members and communities. Our employees work monthly with the United Way to provide food bags for students, as part of the Nutrition on Weekends (NOW) program.
Verve, a Credit Union

Thinking of Our Members' Four-Legged Friends

Mar 01, 2018
  • Above & Beyond Service
We just had a member come in to the Brillion Branch with an unopened box of dog treats.
stories_t_ripco credit union

Listening & Putting Members First

Mar 01, 2018
  • Second Chances & Refinancing
Through financial counseling, we noticed a member had courtesy pay fees and $10,000 in various debts had lowered his credit score and left him feeling overwhelmed.
Marathon County Employees Credit Union

Because We Care

Mar 01, 2018
  • Charity & Community Service
We participated in the Share-A-Bear program with Children's Miracle Network Hospitals.
stories_t_heartland credit union

Meeting Our Members Where They're At

Feb 01, 2018
  • Above & Beyond Service
A member suffered a bad fall and was confined to a room at a rehab center where she lacked computer access.
Thrivent Federal Credit Union

Moved By Our Service & Mission

Feb 01, 2018
  • Charity & Community Service
In 2017, we ran a new type of mortgage promotion where a member closing on a loan could choose the promotional dollars.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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