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The Difference

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.

Story Collection

Verve, a Credit Union

Better Products, Lower Payment, & Less Interest

Aug 20, 2021
  • Second Chances & Refinancing
He saved $1,600 in products, lowered his monthly payment by $71, and will now save a great deal in interest over the life of the loan.
N.E.W. Credit Union

They Reached Out When We Didn't Know Where to Turn

Aug 20, 2021
  • Rainy Day Support - Medical Bills
"I came down with COVID-19 after starting a new job. I was sick for three weeks and had no health insurance, and also developed another medical issue that I am still battling one year later."
Brokaw Credit Union

Delivery Service for an Elderly Member

Aug 20, 2021
  • Above & Beyond Service
We have an elderly member who has physical mobility limitations, does not drive, and lives a mile from our credit union.
CoVantage Credit Union

I Will Be a Lifelong CoVantage Man

Aug 20, 2021
  • COVID-19 Response
“We’ve been CoVantage members for years with our private loans and savings accounts, long before we mortgaged our business with you. When the state shut down our business, we were extremely worried and were unsure how our bills would get paid."
CoVantage Credit Union

Providing Pandemic Relief to Small Businesses

Aug 20, 2021
  • COVID-19 Response
We recently took advantage of a grant opportunity for CDFIs provided by the Wisconsin Economic Development Corporation (WEDC).
UW Credit Union

Personable & Professional During Difficult Times

Aug 19, 2021
  • Rainy Day Support
A member had recently gone through a divorce and shared her appreciation for staff at one of our branch locations.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

Shouldn’t your money do more for you? Find a credit union that’s right for you!


Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.