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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.



Story Collection

Gundersen Credit Union

Supporting Victims of Domestic Violence

Aug 12, 2021
  • Serving the Underserved
Realizing that many domestic violence victims must leave their current residence very quickly without essentials or the funds to purchase essentials, Gundersen Credit Union developed and implemented a Domestic Violence Assistance Program.
Brokaw Credit Union

Truly About People Before Profit

Aug 12, 2021
  • Home Loans
The co-borrower's score would have given them a higher rate, so we made an exception to utilize the higher score for pricing to give the borrower a better rate.
Brokaw Credit Union

Undoing a Mega-Bank's Missteps

Aug 12, 2021
  • Above & Beyond Service
A member noticed that two ACH payments had come out of her account in the last month that she did not recognize. After researching the item, we noticed that these payments had been coming out for almost five years at uneven intervals.
Co-op Credit Union

A Sense of Financial Freedom

Aug 12, 2021
  • Second Chances & Refinancing
A member came to Co-op Credit Union for financial coaching and a strategy to pay off $36,000 of credit card debt.
Co-op Credit Union

Keep the Music Playing

Aug 12, 2021
  • COVID-19 Response
A local musician had only a handful of gigs in 2020 due to the pandemic. He and his family were in a difficult financial position because the entertainment work was their only income.
Shipbuilders Credit Union

People Before Profit During COVID-19

Aug 11, 2021
  • COVID-19 Response
When the pandemic hit, however, SCU felt compelled to explore additional ways to show appreciation and support for its employees, members, and community.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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