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Wanting to C-U Smile

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Apr 4, 2019
  • Charity & Community Service
We created CU $mile to motivate our employees to experience the gift of giving and renew the spirit of people helping people. We launched the program by having staff members work in teams to randomly gift someone $50. Thereafter, each employee receives $200 on their work anniversary to gift to a person in need, a cause, or an organization of their choosing. Shortly after its start, we saw a huge boost in our staff morale, and a few members even left their banks to open accounts with us because of CU $mile.