Menu Toggle Search

How to Capitalize on Customer Intelligence

Jul 18 1:00 PM - Jul 18, 2019 2:00 PM
Jul 18, 2019 1:00 PM - 2:00 PM
Add event to: ICal Outlook Google Calendar
The smart use of data analytics can turn a financial institutions communications strategy from potentially creepy to authentically clever. As many credit unions work to get analytics departments off the ground or into more advanced phases, developing intelligence about your members is both the best place to start and an essential area for development. This session digs into the ways data analytics and marketing efforts can align to better understand members, the services they use, the products they need, and offers a checklist for using this intelligence efficiently and authentically.





Additional Info

Event Type


Topics Covered