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Advertising Compliance Part 2: Website, Online & Social Media

Apr 28 2:00 PM - Apr 28, 2020 3:30 PM
Apr 28, 2020 2:00 PM - 3:30 PM

How much flexibility is allowed with online advertising? Can you create campaigns that are both effective and compliant? With this timely webinar,you’ll learn best practices, avoid costly violations, and explore the regulatory requirements.

Learning Objectives

  • Understand the regulatory requirements for online ad campaigns
  • Use the “one click” rule for online advertising
  • Develop compliant and consistent advertising campaigns
  • Implement best practices for review and approval of online advertisements
  •  Manage risks related to unfair, deceptive, or abusive acts or practices

Ensuring compliant advertisements in online channels is an ongoing struggle for financial institutions. The regulatory requirements don’t always provide exceptions or flexibility for website, online, and social media advertisements. However, when they do, using those exceptions and flexibility can greatly enhance campaign effectiveness. This session will explain the regulatory requirements in plain English to assist you in developing compliant online advertising campaigns. In addition to the regulatory requirements, you’ll learn best practices to avoid allegations of unfair, deceptive, or abusive acts or practices in online advertisements. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and proper use of the “one click” rule.

Agenda

Speakers

Steven Van Beek, Esq., NCCO, Howard & Howard Attorneys PLLC

Steve Van Beek is an attorney at Howard & Howard Attorneys PLLC where he concentrates his practice in the area of financial regulations. He assists financial institutions throughout the country manage and reduce compliance, legal, and reputation risks. Prior to joining Howard & Howard, he served as the Vice President of Regulatory Compliance at the National Association of Federal Credit Unions (NAFCU). He received his Bachelor’s from Hope College and his J.D. from George Mason University School of Law and is a member of the American Bar Association.

Location

Fees

$259.00 

Live and recorded webinar, handouts, quiz with answer key and training log are included.

Additional Info

Event Type

Webinar

Topics Covered

  • Marketing & PR
  • Live Webinars
  • Compliance