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Leveraging LinkedIn for Lenders

Aug 11 2:00 PM - Aug 11, 2020 3:30 PM
Aug 11, 2020 2:00 PM - 3:30 PM
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Relationships matter. Connections determine whether borrowers choose you. Learn to leverage the world’s #1 social network for business professionals to grow your loan portfolio. Get the most out of your time on LinkedIn.

Learning Objectives

  • Confidently manage and update your LinkedIn profile by understanding key elements that set the stage for your “online personal brand” on the world’s #1 social network for business
  • Implement a connection and networking strategy that will grow connections and gain visibility with those whom you want to influence and do business
  • Deploy a robust, consumer-focused content strategy that combines elements of both identifying and curating helpful information, in addition to original content to build you up as a thought leader in your community
  • Remain connected by understanding the LinkedIn mobile app so connection and engagement doesn’t stop when you are away from the computer
  • Measure the effectiveness of time spent on LinkedIn and how to use this data to further refine your online networking and business-building efforts

In the world of lending, relationships matter. Any successful lender will say that it’s all about the connection with the borrower – and this connection can determine whether you get the loan. With LinkedIn being the world’s #1 social network for business professionals,it’s important that lenders put their best foot forward. How’s your profile looking these days? When was the last time you posted something truly valuable that educated and inspired your connections? If you’re having a hard time answering these questions, or looking for ways to reach the next level, this webinar will ensure you’re getting the most out of your time on LinkedIn.



Eric C. Cook, WSI Digital Marketing

During a successful 15-year banking career, Eric Cook was the driving force behind many of his bank’s strategic technology initiatives. In 1995 he took his community bank online, making them one of the first “hometown” banks in the nation with a web presence. When Eric left banking in 2007, he was regional president for a Michigan-based, publicly traded community bank.

Today, Eric owns his own digital marketing agency, focused on helping clients connect and engage with their customers online. A three-time contributing author to the best-selling book Digital Minds, he also serves as faculty at several banking schools around the country where he teaches financial industry professionals how to engage and build relationships online with today’s digital consumer. Eric combines hands-on experience with state-of the-art digital marketing solutions to help clients achieve success online. He’s a national, sought-after speaker on social technology, digital strategy, and online business trends.




Additional Info

Growth & Transformation Series

This webinar is also available as part of a four-part series. Purchase the full series of four webinars for $933 and save over $100.

Learn more >>

Event Type

On-Demand Webinar

Topics Covered

  • Marketing & PR
  • Operations
  • On-Demand Webinars
  • Leadership
  • Executive Management