Engagement is a critical measure of your social media strategy. But how do
you track it? This powerful webinar will cover hot topics, today’s trends,
empowering staff, measuring social media impact, and different facets of
engagement. Too timely and trendy to miss, this is a must-attend program
for a wide variety of staff and leadership!
- Identify the current trends and hot topics on social media, how they are being
embraced by users, and the opportunities they create
- Recognize the continued popularity of ephemeral (disappearing) content, live video,
the growing power of communities, and several other trends
- Develop strategies to create conversations with your audience that will increase
opportunities for engagement and interaction to build a two-way dialogue online
- Recognize the value and power of staff involvement in social media efforts and why
empowering employees is a key element of your institution’s engagement efforts
- Determine your ROE (return on engagement) as a means of measuring the impact
and effectiveness of your social strategies
With over 200 million Americans using social media in 2021, the number of people
spending time on platforms like Facebook, LinkedIn, Twitter, Instagram, and others
continues to grow. Ensuring that your financial institution is keeping up with these online
consumer trends is an important element of an effective communication and marketing
strategy. But when paying attention to top trends and hot topics to ensure your relevance,
keeping up can certainly be a challenge.
This webinar will address not only the “hot topics” in social media that should be on your
radar, but more importantly, how they potentially impact your institution’s success online.
It will explore growing trends around the use of live and recorded video, the new audio only trends being adopted by practically every platform, use of imagery, the power of
storytelling, networking strategies, personal brand-building, and much more!
Eric C. Cook, WSI Digital Marketing
During a successful 15-year banking career, Eric Cook was the driving force behind many
of his bank’s strategic technology initiatives. In 1995 he took his community bank online,
making them one of the first “hometown” banks in the nation with a web presence. When
Eric left banking in 2007, he was regional president for a Michigan-based, publicly traded
Today, Eric owns his own digital marketing agency, focused on helping clients connect and
engage with their customers online. A three-time contributing author to the best-selling
book Digital Minds, he also serves as faculty at several banking schools around the country
where he teaches financial industry professionals how to engage and build relationships
online with today’s digital consumer. Eric combines hands-on experience with state-of-the-art digital marketing solutions to help clients achieve success online. He’s a national,
sought-after speaker on social technology, digital strategy, and online business trends.