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Social Media: Paid, Owned, Earned

Nov 15 2:00 PM - Nov 15, 2022 3:30 PM
Nov 15, 2022 2:00 PM - 3:30 PM
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Do you know the differences between owned, earned, and paid social media content? With this program, you’ll learn how to ascertain which social media platforms are optimal for your situation. Don’t miss this opportunity to discover more about maximizing the use of social media for your financial institution.

Learning Objectives

  • Distinguish between paid, earned, and owned assets
  • Identify which social media platforms will work best for your organization
  • Understand how paid and owned assets help generate earned media
  • Better define how social media can contribute to your overall marketing and PR goals

Social media is increasingly being used for developing connections and advocacy efforts. Utilizing a mix of owned, earned, and paid social media increases engagement, raises awareness of your brand, and ultimately improves your bottom line. It’s a balance of what you are saying, what others are saying about you, and what paid messages are purchased. This session will provide insights for establishing a social media plan incorporating owned, earned, and paid media.



Patrick W. Dix, SHAZAM, Inc.

Patrick Dix is Vice President of Strategic Alliances at SHAZAM. He leads SHAZAM’s relationships and partnerships with more than 70 industry organizations and trade associations. The focus of SHAZAM’s strategic alliances is to support the advocacy work of association partners and ensure community financial institutions have a strong voice in the payments industry. Before joining SHAZAM, Patrick spent25 years as a broadcast journalist, including 16 years as the senior morning news anchor at the NBC affiliate in Des Moines, Iowa. 




Your registration includes unlimited locations, making it easier to share and learn with remote staff.

Please note: You may share the link with others at your credit union, however the confirmation will be sent to one primary contact at your credit union. It will be up to the primary contact to share the material with others.

Additional Info

Event Type

On-Demand Webinar

Topics Covered

  • On-Demand Webinars
  • Marketing & PR