Marketing and Public Relations Workshop

Denise Wymore

Cheerleader For Passion And Commitment, GSD

Denise is a credit union lifer. She started her career as a teller at a credit union in Portland, Oregon over 35 years ago. Denise moved up and around the organizational chart before heading out on her own to start her consulting business. 

As a consultant she specialized in helping credit unions tell their story, both internally and externally. She has worked with credit unions all over the US ranging in asset size from $3 million to $3 billion. She facilitated strategic planning and turned “me too” brands into something worth talking about. 

She is the author of two books: Tattoos: The Ultimate Proof of a Successful Brand and The 2020 Vision of Marketing.

Denise is a graduate of Western CUNA Management School, a certified Net Promoter® Score Associate and in 2012 was named a CU Times Woman to Watch. On September 29, 2022 she was inducted in the “Credit Union Women Making History….Herstory” Hall of Fame. Denise has spoken for CUES, CUNA, WOCCU and almost every credit union league in the United States. 

In New Mexico she spearheaded the Keep It Co-Op campaign that has united all cooperatives in Santa Fe, Los Alamos and Espanola. Denise and her husband both hold an Advanced Emergency Medical Technician license and volunteer with Cochiti Fire Department.

Sarah Best

CEO/Chief Strategist | Sarah Best Strategy

Sarah Best (she/her, CEO of Sarah Best Strategy and her team have won over a dozen awards for their digital marketing  work, including Best Use of a Social Media Platform from Travel + Leisure. Recognized as a 40 Under 40 by InBusiness, her work has been profiled in SUCCESS, Crain’s Chicago Business, Mashable, TechCrunch, Chicago Tribune, National Geographic Traveler and other publications. She was tapped to speak at Social Media Week for the MacArthur Foundation, and has twice been selected for SXSW. An alumna of New York University, Sarah holds a Certificate in Entrepreneurship from the Goldman Sachs 10,000 Small Businesses Program at Babson College and has completed executive education for diverse businesses at the Tuck School of Business at Dartmouth.

Sue Campbell

Brand & Content Manager | Exclamation

Sue Campbell is the Brand & Content Manager on the Exclamation Services Marketing team and the self-proclaimed evangelist for Brand Voice. She’s picked up a lot of smart ideas from a lot of amazing people in her more than 20 years of experience and you can frequently hear them on the Awsomology podcast. 

Ben Bauer

Director of Collaboration & Innovation | Exclamation CUSO

Ben Bauer was recently promoted to Director of Collaboration & Innovation. Ben works closely with Exclamation clients and Board of Directors to ensure that Exclamation consistently delivers on the promises of innovation, collaboration, and growth. He’s been instrumental in building the organization, guiding the team, and fostering collaboration and creativity with their clients.  

In addition to devoting his time and talent to Exclamation, Ben is a Credit Union Development Educator, a Credit Union Certified Marketing Executive, a member of the Marshfield Community Foundation Board of Directors, a graduate of the Filene I3 program, was selected by CUNA as a 2017 Credit Union Rockstar, and is a devoted Rotarian.