Ben Bauer
Vice President Marketing | Simplicity Credit Union
Ben is the Vice President of Marketing at Simplicity Credit Union. Ben and his team lead the marketing, creative, and public relations efforts at Simplicity CU. He got his start with a degree in graphic design and an early entrepreneurial career with his printing and marketing company that he founded and operated for over 11 years. As with many credit union professionals, a chance encounter brought Ben to Simplicity CU and he’s been in love with our movement ever since. Ben brings a diverse set of talents including marketing, graphic design, public relations and strategic leadership.
He has been immersed in many roles including as a member of 15th wave of the i3 program at the Filene Research Institute, and is a Credit Union Development Educator (CUDE). Ben is a Credit Union Certified Marketing Executive (CUCME) and a member of the America’s Credit Unions Marketing & Business Development Member Resources Committee. In 2020, Ben was recognized by Credit Union Magazine as a Credit Union Rockstar for his volunteer and service work to drive credit union innovation, advocacy and purpose.
He is an active member of the community including serving as a board member for the Marshfield Rotary Club, Marshfield Area Community Foundation, Inc., Main Street Marshfield, Spencer Youth Recreations, Inc. and has coached sports from the youth to high school varsity level for 2+ decades. In 2025, Ben added “Author” to his list of accomplishments, publishing his first children’s book. Ben and his wife Katie love to spend as much time possible with their two children and in their spare time enjoying Marshfield and Wisconsin in the great outdoors, biking, running, hiking and camping.