News & Information

Community Development Workshop: learn at no cost, supercharge your outreach

by Christine Henzig, Director of Communications Jun 20, 2017

Credit unions' unique structure and mission has you going places other financial institutions can't or won't go. But in doing good, it's often a challenge to reach those who could benefit most from your credit union's help. The Wisconsin Credit Union Foundation has paid your registration to the Community Development Workshop, where credit unions statewide will learn how to identify new markets, expand outreach, make more loans and tap financial resources to help members and communities succeed. 



Anyone interested in strategic planning, loan growth, business development and marketing should attend the Community Development Workshop, just one day after the League's Marketers' Roundtable. Executives, directors, CFOs, Young Professionals, managers and others who want to lead their credit union's successful fulfillment of mission - and financial success - should not miss this!

Scottt Butterfield will share 25 years of best practice insights


Scott Butterfield, CUDE, CUCE, CCUE | Principal, Your Credit Union Partner, guides your experience. He is a trusted advisor to more than 100 credit unions across the U.S. and a respected thought leader in the credit union community. His consulting firm helps mid-sized and smaller credit unions grow and improve their bottom lines. He's one of the most prolific contributors to the credit union idea community; his articles in the trade press have been some of the most read and shared, and he's a respected veteran of our Movement whose REAL Solutions® for credit unions have captured prestigious national recognition. 


You'll learn about:

Dispelling the Myth of Serving Underserved Communities

  • potential underserved markets
  • products and services to meet the community's needs
  • achieving loan/membership growth, market differentiation and member loyalty 

Leveraging Resources to Maximize Impact

  • making the most of the National Credit Union Administration's (NCUA's) Low Income Designation, or LID (36 Wisconsin credit unions already have this and more qualify)
  • potential community outreach partnerships
  • accessing and deploying grants by obtaining the Community Development Financial Institution (CDFI) designation through the U.S. Treasury
  • regulatory benefits, financial assistance and advocacy opportunities
  • accessing and using alternative capital

Innovations In Outreach

  • tips for reaching your community
  • potential partnerships to reach and serve for greater social impact and differentiation

Community Development Impact Panel

  • real world tips for becoming a LID credit union
  • LID Q&A


August 10


Stevens Point
Holiday Inn Hotel & Convention Center


As credit unions Unite for Good through service excellence, we improve our members' and our own financial success, making credit unions more Americans' best financial partner.





​Your complimentary registration includes lunch. Our reduced-rate sleeping room block expires July 10.