The theme for this year's International Credit Union Day® has been chosen. Get ready to celebrate with your members, media, lawmakers and others!
The event is observed annually on the third Thursday in October. This year it falls on Oct. 18.
This year's theme is "Find your platinum lining in credit unions." This year, in Wisconsin, that theme is particularly appropriate: a grand prize winner of $5,000 will be chosen on October 18 as part of Wisconsin credit unions' Saver's Sweepstakes. The program launched in September with 14 credit unions in 45 cities.
The occasion is an opportunity to create awareness about the tremendous value that member-owned credit unions offer consumers, not just in Wisconsin, but nationally and internationally. This fall, be sure to tout credit unions' unique value proposition.
Credit union membership continues growing worldwide. Nearly 260 million members in 117 countries
benefit from and celebrate the unique ownership structure
of credit unions. As financial cooperatives
, credit unions everywhere preserve for consumers a source of financial self-help so they can primarily benefit themselves and their communities instead of a small group of stockholders
For example, In Wisconsin, credit unions:
International Credit Union Day is a celebration of our collective impact - the Credit Union Difference - as well as our storied history of helping individuals, families and communities. This video by CUNA Mutual Group traces the roots of our Movement.
Celebration ideas, products and resources are available from the World Council of Credit Unions and the Credit Union National Association. The Cooperative Network also offers a suite of materials to celebrate Co-op Month in October.
Also check out the National Credit Union Foundation's video on cooperative principles and Heartland Credit Union's "Own It!" videos. The National Cooperative Business Association offers a suite of "Own It" tools to promote your cooperative identity.
Wisconsin credit unions come together as a single League to Unite for Good; we remove barriers, increase awareness and foster service excellence. All of these steps help more Americans to see credit unions as their best financial partner and regard their credit union as their primary financial institution. Read more articles in our Unite for Good series.