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Case Study: Multi-Wave Household Acquisition Campaign Results in 340% ROMI

Mar 14, 2019
By Tom Lybeck, Alliance Manager, CUNA Strategic Services
A 19-branch financial institution serving more than 120,000 account holders with assets of $1.4 billion sought to obtain new checking households and improve the value of accounts through the use of customized, targeted direct mail.
The financial institution chose Harland Clarke's household acquisition solution, Acquisition Accelerator®, for its proven track record of delivering impressive results, sustained development and exceptional return on marketing investment (ROMI). A year-long, seven-wave campaign resulted in five waves with ROMIs of 300% or greater, with the highest reaching 400%.
Download the case study and visit their solution page to learn more about how Acquisition Accelerator can help your financial institution attract new account holders.