About The League

Wisconsin Credit Union Foundation
Wisconsin Credit Unions Unite for Good

Advocacy Gives Members a Voice

The League/CUNA system represents and engages public officials on behalf of credit unions and their members. We lobby for pro-credit union legislation, defeat harmful legislation, organize Activists’ efforts, and cultivate relationships with policymakers. Sharing the Credit Union Difference, protecting credit unions’ tax status, removing regulatory burdens and expanding credit unions’ opportunities to grow and serve members are top priorities.

Your League

Monitors thousands of pages of proposals each session and lobbies the State Legislature, Congress and Administration Officials on issues affecting on credit unions and their members.

Informs and supports credit union Activists year-round. We urge them to engage regularly with lawmakers & media, communicating stories about their REAL Solutions for members and communities. 

Distributes advocacy-specific publications for The League’s Government Affairs Committee and for Activists with information on the proposals, personalities, process and credit union best practices not available elsewhere.

Provides advocacy training & engagement opportunities to credit union leaders at Young Professionals Boot Camps, chapter meetings, Director's Conference, credit union board meetings, the State Government Affairs Conference (GAC), CUNA GAC, Hike the Hill events in Washington, D.C., at Credit Union House in Madison & Washington, D.C.

Organizes Activists' grassroots contacts to policymakers through our Grassroots Action Center, in-person visits, phone calls, letters, postcards, posters and social media. Each year, Wisconsin Activists make tens of thousands of contacts on issues including the tax exemption, regulatory issues, member business lending, financial literacy, student loans, foreclosures, incidental powers, credit card marketing practices and more.

Provides in-person and written testimony on of legislative proposals, in addition to educating legislators through in-person meetings.

Fundraises for political advocacy accounts to help keep pro-credit union legislators in elected office. The League offers Activists opportunities to support legislators and candidates through a personal Members' Conduit account and state and federal PACs. The Payroll Deduction Program offers credit unions a unique opportunity to impact campaigns in a way most other businesses are prohibited. Payroll Deduction makes it possible to surpass political giving goals if many credit union employees contribute even a small amount each pay period.

Guides strategic giving from political advocacy accounts, so that funds are distributed to best ensure credit union champions are in key positions to help protect and promote credit union priorities.

Holds numerous in-person meetings with key regulators. Activists also participate in League-facilitated roundtable discussions and meetings with the Department of Financial Institutions, Office of Credit Unions and NCUA. Read more about our work on regulatory issues.

Coordinates meetings and crafts talking points to help Activists strengthens relationships and understanding with state and federal legislators at the State Government Affairs Conference, CUNA GAC, Hike the Hill in D.C., credit union chapters and in-district meetings.

Attends in-person fundraising events, representing credit union interests before elected officials and candidates.

Offers Credit Union House across from the State Capitol as a high profile command center for advocacy initiatives. It’s a central point for educational seminars, legislative briefings, fundraisers, meet and greets and committee meetings. Its very presence tells the public and policy makers that credit unions matter to their member-owners, they’re engaged and are here to stay. The space is available for credit unions' own use for board plannings or other functions. Reserve time to use it!

Sponsors and hosts events for credit union champions.

Represents the Movement in meetings with lawmakers at meet and greets, fundraisers, chapter legislative nights, in-school branch openings, regular branch openings, credit union office tours and at local public service, and business events.

Offers valuable networking opportunities for Activists and Young Professionals at the State and CUNA Government Affairs Conferences and Hike the Hill in D.C.

Expands access to advocacy events through scholarships.


Lobbies Congress & their staff on critical issues in coordination with leagues

Holds hundreds of meetings with Members of Congress from both political parties and members of the administration. 

Provides advocacy tools including Project Zip Code, which counts credit union members by legislative district to tout the strength of our movement. CUNA also provides resources to elect credit union-friendly candidates and involve credit union members in advocacy so that what they learn in the process helps you capture more of their business.

Operates Credit Union House in Washington, D.C., a key lobbying hub for leagues, credit unions, legislators and outside groups. Its prime location illustrates credit unions’ dedication to advocacy and elevating credit unions’ presence on Capitol Hill. 

Testifies at or helps offer testimony for Congressional hearings, including on regulatory relief, data security, housing reform, the NCUA, the financial services industry, to name a few subjects. 

Educates Congress on regulatory relief, data security, housing finance reform, supplemental capital, and business lending, among other topics.

Holds in-person meetings with federal regulators, the NCUA, Bureau of Consumer Financial Protection (BCFP) and other federal agencies.

Provides weekly regulatory advocacy reports, legislative updates & NCUA board meeting summaries. Read the CUNA Advocacy Update and Removing Barriers blog.

Coordinates political fundraising with Leagues and Credit Union Legislative Action Council (CULAC) to ensure credit unions are effective in supporting credit union champions and strategic candidates.