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The Difference

Putting People Before Profit

stories_t_summit credit union

Joining the Global Alliance for Banking on Values

Jun 14, 2023
  • Diversity, Equity, & Inclusion
We recently joined the prestigious Global Alliance for Banking on Values, which is an international network of financial services leaders dedicated to global, values-based banking.
stories_t_heartland credit union 2024

A Plan & A Gentle Nudge

May 19, 2023
  • Second Chances & Refinancing
Two years ago, a member came to us with a credit score in the mid-500s and a number of collection and charged off items.
stories_t_summit credit union

Fraud Detection System Saves

Apr 05, 2023
  • Identity Theft Prevention & Mitigation
"I recently had someone hack into my credit card and try to put through two transactions for just over $100.00 each.
stories_t_oakdale credit union 2024

Shelter from the Storm

Jun 01, 2022
  • Rainy Day Support
There is still a misconception in mortgage financing about the difficulty of finding financing for singlewide manufactured
stories_t_oakdale credit union 2024

Becoming a Dementia-Friendly Business

Aug 06, 2021
  • Addressing Elder Financial Abuse
"By adding this to our tool belt, it’s just one more way we can treat our members like family."
stories_t_westby coop credit union

Pursuing the American Dream

Jun 01, 2021
  • Supporting Main St
When other financial institutions did not want to take the risk on this startup business, we carefully reviewed this member's financial factors and business plan while also trusting in her knowledge, skills, and work ethic.
stories_t_westby coop credit union

Avoiding Foreclosure & Paying Off Hard Money Lender

May 01, 2020
  • COVID-19 Response
When it came time for a veteran-family owned and operated motel to pay off their land contract to finalize the purchase of real estate, several banks turned them down and they resorted to a hard-money lender to fulfill their obligations.
stories_t_summit credit union

"You Saved Me From Homelessness"

Jan 01, 2019
  • Fostering Financial Literacy
“You basically saved me from homelessness and several other awful life alternatives... I know it’s part of your job, but it made a huge difference in mine.”
stories_t_heartland credit union 2024

Accessible Van Loans

Oct 01, 2018
  • Auto Loans
Two of our members have a daughter with special needs that require her to use a wheelchair.
stories_t_summit credit union

Setting up a Savings Plan

Apr 01, 2018
  • Fostering Financial Literacy
A teacher suffered financial hardships including a car accident, vet bills, and car repairs.
stories_t_heartland credit union 2024

Meeting Our Members Where They're At

Feb 01, 2018
  • Above & Beyond Service
A member suffered a bad fall and was confined to a room at a rehab center where she lacked computer access.
stories_t_oakdale credit union 2024

Assisting the Amish Community

Jun 01, 2017
  • Serving the Underserved
The Amish in our community sought our help obtaining Social Security numbers to obtain financial services.
PB4P Stories

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t.


Learn about the positive impact Wisconsin's credit unions have on Wisconsin families, businesses, local organizations, and the economy as a whole.