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Advertising Compliance Part 1: Print, Radio & TV

Apr 15 2:00 PM - Apr 15, 2020 3:30 PM
Apr 15, 2020 2:00 PM - 3:30 PM

Advertising brings in the bacon – but beware of potential UDAAP violations! Learn about the exceptions and flexibility in print, radio, and TV mediums and how to develop consistent, compliant campaigns.

Learning Objectives

  • Understand the regulatory requirements for print, radio, and TV ads
  • Use the flexibility offered for streamlined disclosures for certain ads
  • Develop compliant and consistent advertising campaigns
  • Implement best practices for review and approval of print, radio, and TV ads
  • Manage risks related to unfair, deceptive, or abusive acts or practices

As your marketing campaigns evolve and expand, the regulatory requirements for print,radio, and TV advertisements remain the same. While this provides challenges, it also provides opportunity to reach consumers in innovative and compliant ways. This session will explain the regulatory requirements in plain English to assist you in developing compliant traditional media advertising campaigns. Specific attention will be paid to the exceptions and flexibility offered by print, radio, and TV advertisements. Whether such exceptions extend to billboards, internet radio (e.g.,Pandora), and electronic video (e.g., YouTube) will also be explored. Examples of trigger terms and required additional disclosures will be used to explain and explore regulatory requirements and best practices.

Agenda

Speakers

Steven Van Beek, Esq., NCCO, Howard & Howard Attorneys PLLC

Steve Van Beek is an attorney at Howard & Howard Attorneys PLLC where he concentrates his practice in the area of financial regulations. He assists financial institutions throughout the country manage and reduce compliance, legal, and reputation risks. Prior to joining Howard & Howard, he served as the Vice President of Regulatory Compliance at the National Association of Federal Credit Unions (NAFCU). He received his Bachelor’s from Hope College and his J.D. from George Mason University School of Law and is a member of the American Bar Association.

Location

Fees

$259.00 

Live and recorded webinar, handouts, quiz with answer key and training log are included.

Additional Info

Event Type

Webinar

Topics Covered

  • Marketing & PR
  • Live Webinars
  • Compliance