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Top Five Marketing Trends for 2023 & Beyond

Feb 08 2:00 PM - Feb 08, 2023 3:00 PM
Feb 08, 2023 2:00 PM - 3:00 PM
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Effective marketing is always a moving target – and the competition is fierce. What works today may not work tomorrow. This webinar will provide insight into effective marketing techniques for 2023 and beyond.

Learning Objectives

  • Understand the importance and value of effective employment marketing
  • Distinguish yourself as a community partner in marketing efforts
  • Effectively communicate your message to Millennials and Zoomers
  • Explain how nontraditional marketing works
  • Use partnerships and data analytics to get the most out of your marketing dollars

Marketing isn’t just pretty pictures and postcards anymore. The word “free” no longer gets people’s attention. And if you’re relying on direct mail and in-branch advertising to get your message across, you’re way behind the times. In fact, if you’re not mining your data and perhaps purchasing more data, you’re probably not growing or increasing your loan dollars.

Fortunately, there’s never been a better time to be a marketer in the financial arena. While there are too many competitors to count, many are relying on the same boring marketing programs and failing to reach their goals. This webinar will evaluate the top five marketing trends of 2023 and beyond, including the advent of employment marketing, the basics of data analytics, nontraditional marketing techniques, and methods for making the most of community relationships in your sales and marketing efforts. Join us to explore the newest tools for your marketing toolbox. 



Diane Pape Reed, CU Doctor

A nationally recognized speaker, writer, and communications professional, Diane Pape Reed currently serves as President of a full-service consultancy, assisting financial institutions nationwide with human resources, marketing, strategic planning, community relations, compliance, sales, training, board relations, and executive support. Previously, Diane served for more than a decade as Vice President of Sales and Administration for a mid-sized financial institution.

Her expertise in “Service-Oriented Culture Change” has been cited in numerous industry publications, and her marketing expertise has been featured in articles for Exhibit Builder and Business Management magazines. Through effective partnership management, her marketing and business development programs for students were featured on Dateline NBC and students were hosted at the White House by the Obama Administration. Diane attended American University and graduated from George Mason University where she specialized in Organizational Communication. She currently resides in Fairfax, Virginia.




Your registration includes unlimited locations, making it easier to share and learn with remote staff.

Please note: You may share the link with others at your credit union, however the confirmation will be sent to one primary contact at your credit union. It will be up to the primary contact to share the material with others.

Additional Info

Event Type

On-Demand Webinar

Topics Covered

  • On-Demand Webinars
  • Marketing & PR