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Wisconsin's Credit Unions Unite for Good
Wisconsin Credit Union Foundation

Federal Requirements for Tech-Based Marketing: Websites, Social Media, Robo Calls & More

Join us to learn the regulatory requirements and best practices to reduce risks, while successfully promoting your institution’s products and services

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Type of Event
On Demand Webinar

Who Should Attend
  • On Demand
  • Webinars
  • Operations
  • Marketing
  • IT
  • Compliance

Purchase

Description

Financial institutions spend significant time and resources marketing to consumers online, including on their smartphones. This webinar will identify common issues and outline compliant use of technology to reach new and existing accountholders. Compliance requirements for electronic advertisements, websites, social media, and email marketing will be examined, including focus on managing UDAAP risks, meeting CAN-SPAM Act requirements, and using the “one click” rule to provide disclosures. Marketing campaigns using text messages, remarketing and retargeting, and auto-dialers will also be analyzed. Join us to learn the regulatory requirements and best practices to reduce risks, while successfully promoting your institution’s products and services.

Learning Objectives

  • Compliance requirements for tech-based marketing
  • When and how the “one-click” rule can be used in electronic advertisements
  • CAN-SPAM Act requirements for email marketing
  • Telephone Consumer Protection Act’s requirements for marketing calls or texts
  • Best practices when promoting online sweepstakes or drawings

Speaker

Steven Van Beek, Esq., NCCO, Howard & Howard Attorneys PLLC

Investment

$259.00