Alan Bergstrom, CEO
Exclamation Services (a CUSO), Marshfield
Alan became CEO of Exclamation Services, a wholly-owned CUSO of Simplicity Credit Union, in March 2019. Previously, he was CMO of Community First Credit Union in Neenah. He served for three years prior to that as Chief Marketing Officer and SVP, Strategic Development at Community Choice Credit Union in metro Detroit. He is a former U.S. Air Force intelligence officer, who briefed President Ronald Reagan daily on global national security developments, then later started and ran his own brand/strategy consulting business. He also worked as Vice President/Director of brand marketing and creative services for CUNA Mutual Group in Madison, launching and growing the direct-to-consumer TruStage brand of insurance products. In 2017, he was named Marketing Executive of the Year by Credit Union Times, as well as a Credit Union Rock Star by Credit Union Magazine. Alan has degrees in political science and international affairs. He and his wife, Rebecca, have three children. He enjoys the outdoors, especially travel, camping and exploring.
"I love to challenge the status quo, looking for new ways to do things. I am on a mission to grow overall credit union membership and help smaller credit unions survive and thrive. There are too many people who don’t know or understand the credit union difference. Educating and demonstrating that we can provide a real advantage over other financial institutions is imperative to the success of the Movement. Bringing new and innovative products and services to members is critical to maintaining our difference.”