WILD Initiative

Have you ever discussed with your colleagues, "Wouldn't it be great if XYZ existed for our members?" The Wisconsin Innovation Leadership Development (WILD) Initiative is a rare opportunity that involves participants and their credit unions to take part in a six-month process to develop financial products, services, and business models that increase credit unions' relevance as America's best financial partner.

Participants will move from insights to ideation, from prototyping to testing, and their homegrown innovations will be officially unveiled at The League's Annual Convention & Expo. Calling all forward-thinkers in The Movement to participate!

Now Accepting Applications for 2026 WILD Program!
Apply by August 30!

Apply Today

View 2025 WILD Participants

The program aims to:

Significantly impact a credit union's strategy and member service, rather than present a short-term fix
Immerse participants in a leadership opportunity that clarifies a vision for their credit union
Instill in participating credit unions a deliberate, comprehensive, and disciplined approach to innovation
Develop new capabilities for innovation that empower teams over the long term
Stretch and build internal competencies that continually foster solution building
Help credit unions realize their potential offering products & services that make The Difference
Strengthen credit unions as promoters of financial wellness in Wisconsin

The effort is a collaboration of The League and Corporate Central Credit Union, which are coordinating and funding the program; The Filene Research Institute, which engages participants in the ideation, development, and implementation; and credit unions, which dedicate themselves to a six-month process of engagement.