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WILD Initiative

WILD Initiative

Wisconsin Ideation & Local Development Initiative

The Wisconsin Ideation & Local Development (WILD) Initiative is involving participants and their credit unions in a six-month process to develop financial products, services, and business models that increase credit unions' relevance as America's best financial partner. 

It is Wisconsin credit unions' commitment to participate actively in the disruptive transformation of financial services while preserving their singular commitment to member financial wellness. 

The effort is a collaboration of:

Participants will move from insights to ideation, from prototyping to testing, and their homegrown innovations will be officially unveiled at The League's 2020 Annual Convention & Expo. 

Check out the 2019 WILD Innovators

What the program does

The program aims to: 

  • significantly impact a credit union's strategy and member service, rather than present a short-term fix.

  • immerse participants in a leadership opportunity that clarifies a vision for their credit union.

  • instill in participating credit unions a deliberate, comprehensive and disciplined approach to innovation.

  • develop new capabilities for innovation that empower teams over the long term.

  • stretch and build internal competencies that continually foster solution-building.

  • help credit unions realize their potential offering REAL Solutions®.

  • strengthen credit unions as promoters of financial wellness in Wisconsin.

Going through Filene’s innovation immersion process was extremely beneficial to my credit union and my career. You’ll look at life through the eyes of your members, uncover ways to improve your organization’s processes and procedures, and create innovations that truly make a difference. You’ll make friends that will last a lifetime and network with some amazing credit union supporters. If you’re up for a challenge and want to invent something totally WILD, this opportunity is definitely for you!”

– Brittany Jordan, Digital Marketing Specialist, Corporate Central Credit Union  


  • Friday, Oct. 25 - Applications and/or nominations due
  • Friday, Nov. 8 - Participants chosen, notified

  • Early December - Two-day Innovation Immersion

  • November 2019 through May 2020 - Ideation, prototyping, testing, and implementation of home-grown innovations

  • May 2020: Wisconsin Innovation Showcase at The League’s Annual Convention & Expo

Questions? Contact Josh Roberts League Vice President of System Collaboration & Development at (608) 640-4065.

The Wisconsin Credit Union League

The League is the trade association for Wisconsin's credit unions – not-for-profit financial institutions that are cooperatively owned by their 3 million members. The League is dedicated to serving Wisconsin's credit unions and promoting the Credit Union Difference. The League helps consumers, the media, legislators and others to learn more about credit unions. 


Filene Research Institute

Filene Research Institute is an independent, consumer finance think and do tank dedicated to scientific and thoughtful analysis about issues affecting the future of credit unions, retail banking and cooperative finance. Filene is a 501(c)(3) nonprofit organization. Nearly 1,000 members make the nonprofit’s research, innovation and impact programs possible.

Corporate Central Credit Union

Corporate Central Credit Union is a federally insured financial cooperative built on the values of commitment to service, fiscal responsibility, and respect for the individual. We cultivate a culture of respect, ethics, teamwork and innovation. We are "Helping Members to be Wildly Successful" by delivering industry knowledge and expertise to help credit unions achieve their strategic objectives and compete in today’s evolving financial services industry.