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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. Have your own story you'd like to share? Submit your story here.



Story Collection

stories_t_summit credit union

Setting up a Savings Plan

Apr 01, 2018
  • Fostering Financial Literacy
A teacher suffered financial hardships including a car accident, vet bills, and car repairs.
The Difference - Avestar Credit Union

Skits for Financial LIteracy

Mar 21, 2018
  • Fostering Financial Literacy
We educate members through skits written and performed by our staff at our annual meeting.
The Difference - Avestar Credit Union

Members are Not Just a Number

Mar 21, 2018
  • Second Chances & Refinancing
During the financial crisis several years ago, Avestar worked very hard with their members to modify their mortgage loans in response to job loss and subsequent loss of income.
The Difference - Avestar Credit Union

Offering Practical & Non-Judgemental Advice

Mar 21, 2018
  • Second Chances & Refinancing
Before Avestar offers an opportunity for a loan, we offer a free Credit Score Analysis (“CSA”).
stories_t_first choice credit union

Reducing Food Insecurity in Our Community

Mar 01, 2018
  • Community Partnerships
We are invested in meeting the needs of our members and communities. Our employees work monthly with the United Way to provide food bags for students, as part of the Nutrition on Weekends (NOW) program.
Verve, a Credit Union

Thinking of Our Members' Four-Legged Friends

Mar 01, 2018
  • Above & Beyond Service
We just had a member come in to the Brillion Branch with an unopened box of dog treats.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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