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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. Have your own story you'd like to share? Submit your story here.



Story Collection

stories_t_airtech credit union

An Interest-Free Loan Option During Gov't Shutdown

Dec 01, 2018
  • Rainy Day Support
Our credit union was prepared to offer any military or VA employee affected by a possible government shutdown a $5,000 interest-free loan.
stories_t_advia credit union

The Power of Setting a Budget

Dec 01, 2018
  • Second Chances & Refinancing
A member had $1,700 in overdrafts and wasn’t keeping up with credit card payments.
UW Credit Union

"This Day has Been the Most Amazing Day"

Oct 25, 2018
  • Second Chances & Refinancing
After helping a member set up a HELOC for home improvements and existing credit card debt, this is what she had to say:
stories_t_heartland credit union 2024

Accessible Van Loans

Oct 01, 2018
  • Auto Loans
Two of our members have a daughter with special needs that require her to use a wheelchair.
Verve, a Credit Union

24.6% APR to 5.74%

Sep 01, 2018
  • Second Chances & Refinancing
A couple came to us for a private party auto loan after being denied by their current financial.
Marathon County Employees Credit Union

A Dream Realized

Sep 01, 2018
  • Fostering Financial Literacy
We had a couple come into the credit union that had been paying rent their entire lives.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Don't Tax My Credit Union

Credit unions are different than banks. As not-for-profit financial institutions, credit unions put people first. That’s why more than 140 million Americans choose credit unions as their trusted financial partner.

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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