Solutions News

Credit Union National Association (CUNA) today announced the arrival of the Open Your Eyes to a Credit Union® campaign to Wisconsin and Oklahoma. Officially launching February 3, the launches follow five other newly launched states in January and bring the total number of states running the campaign to 21.

The financial services playing field is no longer level ground for all financial institutions. With increased competition from digital non-bank providers and tech giants, such as Amazon, Google and emerging newcomers, traditional banks and credit unions face new challenges every day. To stand out in the field you must focus on meeting the increasing demands for financial services that add value, convenience and stability to consumers’ lives.

CUNA Mutual Group—in addition to its corporate and employee donations to CU4Kids—has been introducing credit unions to a relatively new funding mechanism, the “charitable donation account” (CDA).

The collective power of our collaboration as credit union system partners helps us remain competitive in a rapidly changing financial services marketplace.

Leading consulting firms, such as Forrester and Bain & Co., have long maintained emotions are key in shaping customer experience (CX) perceptions. Bain reports reducing anxiety as the key emotional element of customer experience in banking.

Consumers no longer simply prefer accessible and personalized digital experiences – they expect them. Is your credit union’s employee retirement program keeping up?

Even as people strive to make decisions objectively, they operate emotionally. That’s a reality we in financial services must recognize as we engage with consumers.

As the home buying season ramps up, now is the time to ensure your financial institution is fully staffed with motivated, successful mortgage loan officers who will take your business to the next level.