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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. Have your own story you'd like to share? Submit your story here.



Story Collection

Marshfield Medical Center Credit Union

Financial Counseling after Loss of Loved One

Apr 23, 2018
  • Fostering Financial Literacy
Over the past several years, we've increasingly provided free counseling for members who have lost a spouse.
stories_t_cloverbelt credit union

Revitalizing Wausau's Eastern Riverfront District

Apr 19, 2018
  • Charity & Community Service
Upon moving to a new corporate headquarters, we donated our former mortgage center to Wausau's YMCA Capital Campaign so they can construct a new wellness center in downtown Wausau.
stories_t_me employees credit union

Not Hounding, Harrassing, or Threatening

Apr 18, 2018
  • Above & Beyond Service
Our member fell on hard financial times, resulting in the charge off of her loan. Now, she includes a handwritten note with each monthly payment thanking us for not hounding, harassing, or threatening her.
stories_t_holy family memorial credit union

Making Members Feel Welcome & Special

Apr 18, 2018
  • Above & Beyond Service
One member went out of their way to write us a thank you note for the many times we helped their family.
stories_t_tomah area credit union

Incentivizing Saving

Apr 04, 2018
  • Fostering Financial Literacy
We offer an in-school savings program for elementary students.
Guardian Credit Union

Meeting Members Where They're At

Apr 01, 2018
  • Above & Beyond Service
A member’s daughter visited a Guardian branch, asking how she could access her mother’s account, as her mother was hospitalized and unable to withdraw the money necessary to pay her bills.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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