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The Difference

Putting People Before Profit

stories_t_shoreline credit union

Financial Freedom is Key

Jul 21, 2023
  • Addressing Elder Financial Abuse
A member of ours was a victim of elder abuse and fraud, and her debts were leaving her with only $200 per month to spend on groceries and other basic costs.
stories_t_holy family memorial credit union

Guaranteed Loan Program for Medical Debt

Jul 01, 2023
  • Rainy Day Support - Medical Bills
Our SEG partner Holy Family Memorial hospital had a problem where their patients could not pay in full within the terms of payment for the hospital.
Shipbuilders Credit Union

A “Go-To” Financial Institution

May 19, 2023
  • Above & Beyond Service
A family new to the area was struggling to find the right financial institution to fit their needs.
UnitedOne Credit Union

An Onsite Branch at Ascend

Apr 01, 2019
  • Community Partnerships
Ascend Services, Inc. provides community experiences, education, and employment opportunities that promote individual growth for residents of Manitowoc County.
stories_t_sheboygan area credit union

$20k in Interest Saved

Jan 01, 2019
  • Auto Loans
A member called to check on auto loan rates, because she felt the rate she received from another financial was high.
stories_t_premier financial credit union

Interest Saved

Dec 01, 2018
  • Second Chances & Refinancing
We saved a member over $30k in interest by changing their 20-year fixed camper loan at 6%+ interest to a 15-year balloon at a lower rate.
stories_t_sheboygan area credit union

A Safer Place for Her Family

Dec 01, 2018
  • Second Chances & Refinancing
A single mom came in, desperately seeking help to leave her current apartment.
stories_t_premier financial credit union

Getting a Member Back on Track Every Week for a Decade

Dec 01, 2018
  • Escaping Predatory Lending
An 81 year-old, illiterate member previously used payday lenders and didn't know how much he owed, to whom, and at what interest rate.
stories_t_kohler credit union

Assisting with Social Security

Dec 01, 2018
  • Above & Beyond Service
A 91-year-old member came to us confused as to how she had a negative balance and had overdrawn her account by a hefty amount.
stories_t_community first credit union

Transforming a Formerly Bankrupt Couple through Free Financial Counseling

Dec 01, 2018
  • Fostering Financial Literacy
A formerly bankrupt young couple was consistently denied for loans elsewhere.
stories_t_holy family memorial credit union

Making Members Feel Welcome & Special

Apr 18, 2018
  • Above & Beyond Service
One member went out of their way to write us a thank you note for the many times we helped their family.
UnitedOne Credit Union

Saving You Time

Apr 01, 2018
  • Membership Perks
We shortened members' wait times for service to 18 seconds by offering personal teller machines--similar to ATMs with audio and video access to a live teller.
PB4P Stories

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t.


Learn about the positive impact Wisconsin's credit unions have on Wisconsin families, businesses, local organizations, and the economy as a whole.