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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.



Dreaming of Life on the Farm

Aug 1, 2021, 14:37 PM
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https://www.theleague.coop/advocacy/the-difference/pb4p-stories/stories-details/viridiana-and-her-family-had-always-dreamed-of-living-on-a-farm
Viridiana and her family had always dreamed of living on a farm, and they found the perfect rehab opportunity, including several acres of land complete with three barns. After initially being denied/rejected for financing, they decided to apply with us. 

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Story Collection

Capital Credit Union

Doing the Right Thing

Aug 24, 2021
  • Home Loans
When an employee was assisting a member with an unrelated situation, he noticed that their mortgage with us had an interest rate of 5%, so he asked the member some questions and offered to process a rate modification to lower the rate to 2.75%.
Marathon County Employees Credit Union

Saving the Family Home

Aug 20, 2021
  • Second Chances & Refinancing
We had a member on the verge of losing her home that had been in the family for generations and both of her vehicles.
Fox Communities Credit Union

Establishing a $20k Small Business Grant Program

Aug 20, 2021
  • COVID-19 Response
This year, we established a $20,000 small business grant program to help our members attract more business.
Verve, a Credit Union

Solving a Dilemma

Aug 20, 2021
  • Second Chances & Refinancing
A member approached us with a dilemma. They were hoping to lower their auto payment to make room in their budget to purchase another vehicle.
Verve, a Credit Union

Better Products, Lower Payment, & Less Interest

Aug 20, 2021
  • Second Chances & Refinancing
He saved $1,600 in products, lowered his monthly payment by $71, and will now save a great deal in interest over the life of the loan.
N.E.W. Credit Union

They Reached Out When We Didn't Know Where to Turn

Aug 20, 2021
  • Rainy Day Support - Medical Bills
"I came down with COVID-19 after starting a new job. I was sick for three weeks and had no health insurance, and also developed another medical issue that I am still battling one year later."

What's a Credit Union?

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Credit Unions vs. Banks

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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