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People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.

Dreaming of Life on the Farm

Aug 1, 2021, 14:37 PM
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Viridiana and her family had always dreamed of living on a farm, and they found the perfect rehab opportunity, including several acres of land complete with three barns. After initially being denied/rejected for financing, they decided to apply with us. 


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    Story Collection

    stories_t_educators credit union

    Member Loyalty Pays Dividends

    Apr 18, 2022
    • Paying Dividends
    We’ve returned more than $18.1 million to our members over the past five years through our Member Loyalty program, where member-owners who use more of the credit union’s services receive more in return.
    stories_t_superior choice credit union

    Financially Prepared for Home Ownership

    Apr 18, 2022
    • Fostering Financial Literacy
    SCCU and LSS Financial Counseling really helped me be prepared financially for home ownership!
    Capital Credit Union

    Doing the Right Thing

    Aug 24, 2021
    • Home Loans
    When an employee was assisting a member with an unrelated situation, he noticed that their mortgage with us had an interest rate of 5%, so he asked the member some questions and offered to process a rate modification to lower the rate to 2.75%.
    Marathon County Employees Credit Union

    Saving the Family Home

    Aug 20, 2021
    • Second Chances & Refinancing
    We had a member on the verge of losing her home that had been in the family for generations and both of her vehicles.
    Fox Communities Credit Union

    Establishing a $20k Small Business Grant Program

    Aug 20, 2021
    • COVID-19 Response
    This year, we established a $20,000 small business grant program to help our members attract more business.
    Verve, a Credit Union

    Solving a Dilemma

    Aug 20, 2021
    • Second Chances & Refinancing
    A member approached us with a dilemma. They were hoping to lower their auto payment to make room in their budget to purchase another vehicle.

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    Share Your Stories

    From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.