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The Difference

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.

Story Collection

Altra Federal Credit Union

Such a Difference Compared to Larger Banks

Aug 03, 2021
  • Home Loans
"We were so happy with it that we've kept our checking account, even after paying off the loan."
Altra Federal Credit Union

Accommodating Our Unique Needs

Aug 03, 2021
  • Above & Beyond Service
"After my husband’s car was totaled in a horrific accident, we needed to buy a new one ASAP, but our insurance company was dragging their feet on paying us for the totaled car."
Thrivent Federal Credit Union

Finally on the Financial Path I Want to Be

Aug 02, 2021
  • Second Chances & Refinancing
"My credit score is up 43 points in just six months, and I am no longer burdened by high-interest credit cards."
stories_t_westby coop credit union

Pursuing the American Dream

Jun 01, 2021
  • Supporting Main St
When other financial institutions did not want to take the risk on this startup business, we carefully reviewed this member's financial factors and business plan while also trusting in her knowledge, skills, and work ethic.
WESTconsin Credit Union

A Member Since 1954

Feb 18, 2021
  • Above & Beyond Service
Gilbert has been a member since 1954. He was fresh out of the military, and while he and his wife had begun renting an apartment, they had nothing else. He tried to get a loan from multiple area banks, but—without credit--they would not help him.
The Difference - Avestar Credit Union

In Control of Her Future

Jan 15, 2021
  • Second Chances & Refinancing
We had a young mother of two who was contemplating filing bankruptcy. Our loan officer gave her a call, and they talked about what she would be including in the bankruptcy.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.