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The Difference

Putting People Before Profit

Capital Credit Union

A Better Rate & Brand-New Car

Jul 21, 2023
  • Auto Loans
A single mother of three had technically paid off what she borrowed for a now-junk vehicle, but was still paying on the loan due to CPI.
stories_t_shoreline credit union

Financial Freedom is Key

Jul 21, 2023
  • Addressing Elder Financial Abuse
A member of ours was a victim of elder abuse and fraud, and her debts were leaving her with only $200 per month to spend on groceries and other basic costs.
Fox Communities Credit Union

Dignity & Respect

May 19, 2023
  • Auto Loans
In the early ‘70s, my parents separated. My mother needed a car because she had four kids at home, but very few dealers paid any attention to her as a single woman
PCM Credit Union

Real, Impactful Savings

Apr 24, 2023
  • Above & Beyond Service
Early in 2023, we committed to providing our members with real, impactful savings through the year, despite the volatile rate environment.
N.E.W. Credit Union

A Student Branch & More

Apr 17, 2023
  • Fostering Financial Literacy
I have been a member for a little while now and it was easy to get set up.
Capital Credit Union

Making Dreams Come True

Mar 22, 2023
  • Above & Beyond Service
I just wanted to send a quick email to say what a pleasure it was to work with Betsy on getting the boat my family wanted to purchase.
Capital Credit Union

Understanding a Tough Situation

Mar 22, 2023
  • Second Chances & Refinancing
A member of five years lost her job during the pandemic and struggled to find a new job. We did a couple of loan payment deferrals on an auto loan and signature loan, but she utltimately fell behind as the final maturity dates for both loans approached.
UW Credit Union

Share the Love

Mar 15, 2023
  • Charity & Community Service
To celebrate Valentine's Day, the UW Credit Union team made more than 400 valentines for older adults at organizations like NewBridge Madison and United Community Center in Milwaukee.
stories_t_tricounty credit union

Pets Before Profit

Aug 15, 2022
  • Charity & Community Service
We had checked out a foreclosed house property and found a mama cat and her five kittens in the garage with little food and water.
Capital Credit Union

Doing the Right Thing

Aug 24, 2021
  • Home Loans
When an employee was assisting a member with an unrelated situation, he noticed that their mortgage with us had an interest rate of 5%, so he asked the member some questions and offered to process a rate modification to lower the rate to 2.75%.
Fox Communities Credit Union

Establishing a $20k Small Business Grant Program

Aug 20, 2021
  • COVID-19 Response
This year, we established a $20,000 small business grant program to help our members attract more business.
N.E.W. Credit Union

They Reached Out When We Didn't Know Where to Turn

Aug 20, 2021
  • Rainy Day Support - Medical Bills
"I came down with COVID-19 after starting a new job. I was sick for three weeks and had no health insurance, and also developed another medical issue that I am still battling one year later."
UW Credit Union

Personable & Professional During Difficult Times

Aug 19, 2021
  • Rainy Day Support
A member had recently gone through a divorce and shared her appreciation for staff at one of our branch locations.
UW Credit Union

From Insecurity to Tears of Joy

Aug 19, 2021
  • Fostering Financial Literacy
Initially, she expressed feelings of insecurity about finances, but our staff was able to make her feel comfortable.
N.E.W. Credit Union

From No Positive Credit to Mortgage Pre-Approval

Apr 01, 2019
  • Second Chances & Refinancing
I had no positive credit and 16 accounts in collections with a credit score of 400. N.E.W. Credit Union took the time to help me create the best plan of action to get out of debt and start building a positive credit history.
Capital Credit Union

Getting a Member Back in the Driver's Seat

Jan 01, 2019
  • Above & Beyond Service
An auto repair reached out to Capital Credit Union and told us they were planning to put a mechanic’s lien on a car that had been in an accident and was towed to their shop after hearing nothing from the owner of the vehicle or their insurance company.
Capital Credit Union

Educating Members on Their Options

Jan 01, 2019
  • Auto Loans
After being rejected by a bank, the daughter of a member dealt only with cash and believed that she wouldn’t qualify for a checking account, let alone an auto loan.
Capital Credit Union

Taking a Chance

Jan 01, 2019
  • Second Chances & Refinancing
Non-members had a dealer approve them for an auto loan but at an interest rate they felt was a little high.
PCM Credit Union

Uncovering a Suspicious Charge on a Credit Card

Jan 01, 2019
  • Addressing Elder Financial Abuse
A 70-year-old member came to see me about refinancing the debt on one of his credit cards.
N.E.W. Credit Union

The Importance of Financial Education & Counseling

Dec 01, 2018
  • Fostering Financial Literacy
We provide financial counseling to members and bring financial education into the community.
PB4P Stories

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t.
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Learn about the positive impact Wisconsin's credit unions have on Wisconsin families, businesses, local organizations, and the economy as a whole.
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