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The Difference

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.

Story Collection

Thrivent Federal Credit Union

A Fresh Start

Apr 01, 2019
  • Second Chances & Refinancing
'Our member, a single mom, was looking to consolidate debt; however, she had been turned down by other financial institutions due to her 576 credit score.
stories_t_shoreline credit union

Keep Spending Local

Mar 21, 2019
  • Supporting Main St
Shoreline Credit Union’s Hometown Rewards program offers our members 2x rewards points for shopping at participating businesses that can then be redeemed for gift cards to those businesses.
Blackhawk Community Credit Union

Breaking the Payday Loan Cycle

Mar 15, 2019
  • Escaping Predatory Lending
The payday loan cycle starts slow and spirals quickly. One of our members got behind because of a $200 car repair and took out her first payday loan.
Capital Credit Union

Getting a Member Back in the Driver's Seat

Jan 01, 2019
  • Above & Beyond Service
An auto repair reached out to Capital Credit Union and told us they were planning to put a mechanic’s lien on a car that had been in an accident and was towed to their shop after hearing nothing from the owner of the vehicle or their insurance company.
Capital Credit Union

Educating Members on Their Options

Jan 01, 2019
  • Auto Loans
After being rejected by a bank, the daughter of a member dealt only with cash and believed that she wouldn’t qualify for a checking account, let alone an auto loan.
Capital Credit Union

Taking a Chance

Jan 01, 2019
  • Second Chances & Refinancing
Non-members had a dealer approve them for an auto loan but at an interest rate they felt was a little high.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

Welcome to a better way to do money. Open your eyes to a credit union and find one in your community!


Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.