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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. Have your own story you'd like to share? Submit your story here.



Story Collection

Royal Credit Union

Taking Time to Help with Credit Card Debt

Aug 16, 2021
  • Second Chances & Refinancing
A member asked to increase her overdraft protection after accidentally bringing her account negative.
Royal Credit Union

Financial Education for the Incarcerated

Aug 16, 2021
  • Fostering Financial Literacy
Royal offers a series of financial education lessons at several correctional facilities in Wisconsin, including the state Department of Corrections.
Royal Credit Union

Keeping Kids in the Habit of Saving

Aug 16, 2021
  • Fostering Financial Literacy
Throughout COVID-19, Royal has worked with our school partners to create a new delivery method for the program so that students can continue to save without risking their safety.
Simplicity Credit Union

Saying "Yes" When Others Say "No"

Aug 13, 2021
  • Home Loans
Every home loan has a story behind it, but the stories where we get to say "yes" to those who have been told "no" are the stories that prove that we truly make a difference.
Gundersen Credit Union

Supporting Victims of Domestic Violence

Aug 12, 2021
  • Serving the Underserved
Realizing that many domestic violence victims must leave their current residence very quickly without essentials or the funds to purchase essentials, Gundersen Credit Union developed and implemented a Domestic Violence Assistance Program.
stories_t_brokaw credit union 2024

Truly About People Before Profit

Aug 12, 2021
  • Home Loans
The co-borrower's score would have given them a higher rate, so we made an exception to utilize the higher score for pricing to give the borrower a better rate.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Don't Tax My Credit Union

Credit unions are different than banks. As not-for-profit financial institutions, credit unions put people first. That’s why more than 140 million Americans choose credit unions as their trusted financial partner.

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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