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The Difference

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.

Story Collection

WESTconsin Credit Union

Giving Members the Courage to Live Out Their Dreams

Dec 01, 2018
  • Supporting Main St
An engineer decided to quit his day job and fully dedicate his career to his growing side business.
stories_t_westby coop credit union

Lend a Hand Day

Dec 01, 2018
  • Charity & Community Service
We closed our offices on Columbus Day for a "Lend a Hand Day," where our 140+ employees volunteered 1,000 of service.
stories_t_valley communities credit union

Lower Rates for Members in Good Standing

Dec 01, 2018
  • Membership Perks
We want to help members with less-than-perfect credit.
The Difference - Unison Credit Union

Assisting a Single Dad

Dec 01, 2018
  • Second Chances & Refinancing
A single dad with child support payments, a mortgage, credit card bills, personal loans, and an aging mother in his care wasn't able to pay down his obligations no matter how many hours he worked.
stories_t_teachers credit union

Helping Homeless Students

Dec 01, 2018
  • Charity & Community Service
We may be the smallest credit union in town but we are one big family!
The Difference: Taylor Credit Union

Rebuilding Credit, Rebuilding Health

Dec 01, 2018
  • Second Chances & Refinancing
A member's father was a victim of fraud, leading to emotional distress and early signs of dementia.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

Welcome to a better way to do money. Open your eyes to a credit union and find one in your community!


Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.