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The Difference

People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. More will soon be added! Have your own story you'd like to share? Submit your story here.

Story Collection

stories_members first credit union

Stopping Scams

Apr 24, 2018
  • Addressing Elder Financial Abuse
Sometimes the best solution is knowing when not to make a loan. An elderly couple asked us for a rather substantial loan to help their grandson who was in trouble.
Marshfield Medical Center Credit Union

Financial Counseling after Loss of Loved One

Apr 23, 2018
  • Fostering Financial Literacy
Over the past several years, we've increasingly provided free counseling for members who have lost a spouse.
stories_t_cloverbelt credit union

Revitalizing Wausau's Eastern Riverfront District

Apr 19, 2018
  • Charity & Community Service
Upon moving to a new corporate headquarters, we donated our former mortgage center to Wausau's YMCA Capital Campaign so they can construct a new wellness center in downtown Wausau.

Not Hounding, Harrassing, or Threatening

Apr 18, 2018
  • Above & Beyond Service
Our member fell on hard financial times, resulting in the charge off of her loan. Now, she includes a handwritten note with each monthly payment thanking us for not hounding, harassing, or threatening her.
stories_t_holy family memorial credit union

Making Members Feel Welcome & Special

Apr 18, 2018
  • Above & Beyond Service
One member went out of their way to write us a thank you note for the many times we helped their family.
Hayward Community Credit Union

Saving is the Best Part

Apr 18, 2018
  • Fostering Financial Literacy
We teach 6th graders the 50-20-30 rule for savings using partially frosted doughnuts. They list several "needs" before eating the first half.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

Shouldn’t your money do more for you? Find a credit union that’s right for you!


Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.