Credit Union National Association (CUNA) today announced the arrival of the Open Your Eyes to a Credit Union® campaign to Wisconsin and Oklahoma. Officially launching February 3, the launches follow five other newly launched states in January and bring the total number of states running the campaign to 21.

The financial services playing field is no longer level ground for all financial institutions. With increased competition from digital non-bank providers and tech giants, such as Amazon, Google and emerging newcomers, traditional banks and credit unions face new challenges every day. To stand out in the field you must focus on meeting the increasing demands for financial services that add value, convenience and stability to consumers’ lives.

CUNA Mutual Group—in addition to its corporate and employee donations to CU4Kids—has been introducing credit unions to a relatively new funding mechanism, the “charitable donation account” (CDA).

Over 300 Credit Union Activists from across the state representing 46 Wisconsin credit unions (including a number of high school students from in-school branches) braved the January cold to share The Credit Union Difference with their legislators at the State Government Affairs Conference (GAC) in Madison on Tuesday, January 21.

Today, over 300 Wisconsin Credit Union Activists from across the state visited lawmakers to share how credit unions are uniquely empowered to put the needs of their 3.3 million members and the communities they serve before profit.

Here are just a few of *many* ways Wisconsin’s credit unions embodied both the spirit of the season and the spirit of The Credit Union Difference in November and December!

The collective power of our collaboration as credit union system partners helps us remain competitive in a rapidly changing financial services marketplace.

Leading consulting firms, such as Forrester and Bain & Co., have long maintained emotions are key in shaping customer experience (CX) perceptions. Bain reports reducing anxiety as the key emotional element of customer experience in banking.

We've got a whole new look and we're ready for our closeup. And this is just the start of good things to come.

Drumroll please...here's a snapshot of 6 ways we put your dues dollars to work in 2019!

Be sure your credit union is well represented as The Movement takes over Madison for the State Government Affairs Conference on January 20. If you don't stand up, who will?

Consumers no longer simply prefer accessible and personalized digital experiences – they expect them. Is your credit union’s employee retirement program keeping up?

In celebration of International Credit Union Day last week, Oconomowoc resident Kristine is now $5,000 richer just for saving her own money, thanks to the statewide Saver’s Sweepstakes® program...

With International Credit Union Day this October 17, there is much to celebrate about the lasting and positive impact of the nearly-century-old credit union movement in Wisconsin.

Even as people strive to make decisions objectively, they operate emotionally. That’s a reality we in financial services must recognize as we engage with consumers.

On Sunday, July 14, Corporate Central and The League hosted Credit Union Day at the Ballpark, a fundraising event to benefit Children’s Miracle Network, The Wisconsin Credit Union Foundation, and The National Credit Union Foundation.

Join us in thanking them for their support!

CUNA & The League are accepting applications for the annual national and state awards program through June 30.

Consumer behavior is telling companies that they want and need fast, easy and simple solutions to manage their busy lives.

Thank you to all the attendees and exhibitors who took time out of their busy schedules to join us at The League's Annual Convention & Expo last week in Lake Geneva! Over 500 members from credit unions across the state took part in our various educational, networking, social, and fundraising events.